Exago

Are you building your innovation challenges right?

Having identified your key innovation challenges – aligned with your company’s higher purpose and strategic goals and made attainable, useful and targeted – it’s time to focus on describing them plainly and completely, to guarantee you’ll get meaningful content:

If people do not understand the challenges they face, how can you expect them to participate? Unclear language will also compromise your audience’s future participation.

Here’s a client insight on the subject:

‘It’s very important to add insights and share them in ways we know will mean employees will check these insights.

Usually, our insights include descriptive information provided by the area that manages the subject, including some statistical data. We want to make sure our teams understand the challenges, particularly when these are more complex, and avoid the submission of ideas that we have already implemented or discussed.

Imagine the challenge “How to encourage SMEs [small and medium-sized enterprises] to set up online stores?”: In this case, we would present statistical information on SMEs in our country, explaining how many there are, what their types are and so on, so that employees understand the target better. Also, we would mention our company’s current offer for these customers, changes and improvements that have already been planned and possible tempting proposals that have been analysed but are not yet in the market (i.e. trying to ward off those apparently obvious ideas).’

Finally, try these activation questions:

 

READ MORE:
Set the timing right for your innovation challenges

FROM THE START:
Your ultimate innovation challenge – what works and what doesn’t

Diana Neves de Carvalho, Exago’s CEO / dnc@exago.com
Francisco Bernardes, Exago’s head of Innovation Services / fmb@exago.com