Pedro do Carmo Costa, Exago’s director and cofounder, has been invited to be part of the 2015 European Lotteries (EL) Innovation Award jury. This international group of innovation experts will select the top 10 submissions for the EL Congress taking place in Oslo next month. The three winners will be revealed on 10 June.
Designed to promote and acknowledge best practices in lottery industry innovation, the EL Innovation Award recognises outstanding product, service or process innovation – for internal or external customers – that focuses on increasing sales or improving sales force efficiency. ‘The innovative drive is what counts, as well as the problem that is being solved, the solution’s feasibility and the value created and captured by the projects presented,’ Pedro explains.
As the umbrella organisation of national lotteries operating games of chance for the public benefit, EL brings together public and private operators – both profit and non-profit – who operate on behalf of the state.
Who else is on the jury?
Pedro is joining innovation experts from around Europe, including game industry veteran Aki Järvinen; Massimo Russo, editor-in-chief of ‘Wired’ Italy; highly decorated creative consultant Dietmar Dahmen; Hester Hilbrecht, design thinking evangelist at SAP in Berlin; bestselling business author André Noël Chaker; Joachim De Vos, founder and managing partner at TomorrowLab in Brussels and Christian Berger, managing director and founding member of BeeOne.
Pedro do Carmo Costa leads Exago’s business development efforts. He has given lectures at different universities, and he is a Beta-i competition mentor and an active guest speaker on engagement, collective intelligence and innovation competence building. His career has centred on the art and science of innovation for almost 15 years, during which he has worked to help large companies build an internal capacity for innovation – so they can grow and evolve successfully.
Meet our management team here.