All businesses are created first by ideas. Then, once you are in business, you need new thinking for design, engineering, radical improvement, manufacturing, marketing, advertising, problem-solving, customer retention, etc. Often the difference between success or failure in business is a simple idea.
Large companies looking for creative and transforming ideas need to leverage innovation management to conquer employees, particularly Gen Zers and Millennials. Those leading must develop the mindset and organisational structures to empower these younger generations and help them reach full potential, while becoming part of their company’s evolution.
Millennials and Generation Z are often disconnected from the strategic vision of a big organisation because they cannot see any links between their everyday work and the company’s business objectives. Being able to align an individual’s everyday work and goals clearly with the organisation’s strategy gets people to think in new ways and imagine new possibilities.
A Gallup report shows that US companies lose $350 billion in revenue every year due to employees’ disengagement. In fact, 70 per cent of your employees are probably disengaged. Yet full participation is an emotional commitment that cannot be forced. With the Millennials and Generation Z joining the workplace, the challenge rises: no longer can we believe that it is enough for a company to provide the work, and that an employee’s motivation will come naturally.
Gen Zers are part of a generation that is global, social, visual and technological. They are the most connected, educated and sophisticated generation ever.