If I had a dollar for every time that someone said that to me, I wouldn’t need to work another day in my life. As someone who is trying to get corporations in Pakistan to understand the value of innovation, this declaration is extremely frustrating.
In the process of setting objectives for your business goals, you should always think SMART – as management guru Peter Drucker applies this expression.
Now that you have identified your key innovation challenges and built them properly, remember to set the timings. Not only does the commitment to a deadline make participants focus, but this also helps you when defining goals with realistic deadlines.
Having identified your key innovation challenges – aligned with your company’s higher purpose and strategic goals and made attainable, useful and targeted – it’s time to focus on describing them plainly and completely, to guarantee you’ll get meaningful content.
When putting your innovation challenges together, make sure you have a complete plan with clearly defined, targeted audiences, across cultures and business units, as well as key messages, frequency expectations, a communication and incentives strategy.