With a new French version, Exago’s Idea Market is, as of March, available in eight language options. This newest translation eases the adoption of the idea management software by two new clients headquartered in France and in Quebec, Canada, as their teams can now navigate the platform in these countries’ mother tongue.
Idea Market is thus being used in French, English, Spanish, Italian, Russian, Romanian, Portuguese and Brazilian Portuguese versions – mobilising thousands of people, in 10 sectors and four continents, to take part in their organisations’ innovation and business evolution challenges. Integration with Google Translate API also allows Exago’s multinational customers, who use the platform in several other languages, to have immediate content translation, promoting their teams’ collaboration across countries and cultures.
Each employee in these companies can share his or her expertise and opinions by submitting corporate-related ideas and insights and collaboratively evaluating everyone’s contributions. Exago’s platform market mechanism activates and gathers companies’ collective intelligence, to find the ideas the ‘crowd’ considers of most value to these organisations, all in a highly engaging and efficient way.
The entire Carrefour Romania staff have received a call to action. Everyone, including those working closely to the public on a daily basis, can now access a platform to share ideas and voice opinions about how to serve clients better and shape the company’s future path. It’s a smart, inclusive and transparent process, through which both individual and community expertise is activated and focused on key business evolution challenges.
Based on Exago’s Idea Market software, Carrefour Romania’s new innovation solution welcomes everyone, recognising different types of value creation, boosting engagement and building a spirit of collaboration. Participants can submit ideas and insights, as well as assess and improve colleagues’ contributions. In this way, the company’s collective intelligence is gathered, as the ‘crowd’ selects those ideas with more potential.
With this programme, Carrefour Romania seeks to liberate the innovative spirit of each employee. ‘The idea creator will be invited to implement his/her idea’, says Ioana Musat, responsible for the programme. ‘What a huge experience to implement an idea in all our 183 stores!’.
‘The launch took place during one week in our five pilot stores. The success was immediate and we have already lots of ideas published in the platform’, adds Maxime Masson, member of the innovation team.
Committed to social and environmental responsibility and to being a responsible employer, the Carrefour Group is the leading retailer in Europe and the second-largest in the world. With more than 11,900 stores in 35 countries, the multinational every day welcomes more than 12.5 million customers around the world. Last May, Carrefour Romania opened its twenty-eighth hypermarket in the country, in Bucharest, to offer more clients a wider range of products and services at fair prices.
Since this September, Romanians have been able to use Exago’s innovation software platform in their mother tongue. Available also in English, Spanish, Italian, Russian, Portuguese and Brazilian Portuguese versions, this idea management software is enabling thousands of people – across 10 sectors, four continents and a variety of cultures – to contribute to their organisations’ innovation and business evolution goals.
The new translation eased the adoption of Exago’s US patented model by a new client operating in Romania. This multinational client is seeking to align and engage its entire staff in key innovation efforts.
Each employee can now share expertise and opinions, by submitting ideas and insights and collaboratively evaluating everyone’s contributions. Exago’s platform market mechanism activates and gathers the client company’s collective intelligence, to find the ideas ‘the crowd’ considers of most value to the organisation and its business.
PARC, the Palo Alto Research Center, located in Silicon Valley, California, has become an Exago client – to support its internal innovation challenges and inform its strategic review process. Exago’s idea management solution will harness the powerful creative skills and collective intelligence of this company’s technology innovators in an inclusive, transparent and efficient way.
PARC does fundamental research in various areas. It has been the birthplace of many technology platforms, from the Ethernet and laser printing to ubiquitous computing and the graphical user interface (GUI) – leading to the creation of several industries.
To foster innovation and business challenges, as well as proficiently gather its people’s many insights and ideas, the company has decided to implement Exago’s idea management solution. Social, physical and computer scientists and engineers, as well as business and operational staff – from approximately 35 countries – can now share their efforts and collaborate more easily.
Innovation with a purpose
Based on an idea market software and expert services, Exago’s solution allows organisations to use collective intelligence to solve key business challenges and achieve real results. In this platform, participants can submit, comment, improve, evaluate and select the ideas they believe will bring more value to their company.
PARC, a Xerox company, is in the Business of Breakthroughs. Practicing open innovation, the company provides custom R&D services, technology, expertise, best practices, and intellectual property to Fortune 500 and Global 1000 companies, startups, and government agencies and partners.
Innovation is not new to Russian companies and the local business community. There is however something new in how this word is being applied. A growing number of Russian based organizations have realized that innovation can be created as a result of voluntary collaboration of their employees. Based on long-time socialistic traditions, Russians are fine when working together and the word “collaboration” is not new at all. What is different is the idea that collaboration can be voluntary.
Russia stepped into the world of global business competition not so long ago. Accordingly, business leaders are seeking new approaches to their businesses’ development. This applies not only to intensifying business processes and increasing the effectiveness of each business unit, but also to how management and employees think of themselves and of the goals their companies are aiming for.
People understand that in a fast-changing world where information spreads instantly, competition becomes stronger. Brainstorming business solutions and submitting ideas on how to solve a real-life problem can be both inspiring and yield results at the same time. Moreover, it can also be fun to employees. Additionally, the way people collaborate and enhance the business processes can let the company stand out among their peers and competitors. Bringing together the knowledge and experience of many people provides competitive advantage and lets a company move ahead. In brief, differentiation makes a difference for the company itself and for the country – Russia – it operates in.
Being a bit more specific on how collaboration is being performed online, I’d like to share the vision of a large auto-manufacturing company’s managing director who states that, “Today’s level of digital penetration into people’s everyday life makes for many of them “being online” almost as essential as breathing oxygen.” His employees, especially the ones from Generation Y, are:
- used to playing with their gadgets and enjoying games (satisfying the “need for gamification” of any process)
- driven not only by money but also by sense of purpose and mastery (satisfying the need for “doing good” and “doing it well”)
By being active online, sharing knowledge, and creating value based on their experiences people achieve results for themselves and simultaneously build value for the organization they are working for (this applies in many different areas, from cost-cutting to building new products and services). Simply put, this is a “win-win” situation.
By Leonid Feoktistov
Managing Director of Invector, a Value Added Reseller of Exago for the Russian Market