Having identified your key innovation challenges – aligned with your company’s higher purpose and strategic goals and made attainable, useful and targeted – it’s time to focus on describing them plainly and completely, to guarantee you’ll get meaningful content.
Operational efficiency is clearly ahead in idea implementation, while sales and marketing, sustainability and better customer experience count for more than half of all the ideas implemented. By dissecting the innovation challenges that performed the worst – and excluding extrinsic … Read More
You may have the resources and the tools to move along your innovation journey, but if the outcomes seem irrelevant, so does the entire innovation initiative. How do you solve this? Simple but essential: pick the right fights, the ones … Read More
As we,ve seen, innovation demands resilience, and both top-down and bottom-up support. It may not always seem obvious, but you’ll also need a constituency inside the company to provide support throughout the different phases of the innovation process. Ongoing training … Read More
These days, you rarely find an organisation where innovation is not part of leadership’s mantra. Yet the time and resources dedicated to it are far less than other disciplines, like quality and customer service. The challenge is that innovation is … Read More
Innovation is the way, the only to way, to stay ahead in the race. It’s the ongoing attitude that makes it possible. A source of opportunities, to create differentiated business models, products and cost structure that can ensure resilience and … Read More
‘What’s in it for me?’ is the question your people will ask. Incentives motivate people. It’s not necessarily about tangible rewards such as prizes, but, most of all, recognition. Being recognised and to gain visibility inside the organisation motivates people to contribute to idea management programmes in every stage of the process – from thinking to creation to action.
If people don’t come, your innovation efforts stand no chance. Active and clear communication is fundamental to maximising engagement, guaranteeing adequate participation. It also assures community awareness. Building a witty communication plan – one that lives and breathes innovation – is paramount for the success of your idea management programme across borders.
Whether you seek to apply innovation management to solving very specific business challenges or to creating a companywide culture and capability, ask yourself, ‘What do I want to change in my organisation?’ Understanding your ambitions helps you materialise a migration path, set your expectations and allocate resources more rationally.
Nike’s goal is ‘to bring inspiration and innovation to every athlete in the world’. Barnes & Noble bookstores’ mission statement is ‘to operate the best specialty retail business in America, regardless of the product we sell’. And Starbuck’s motto is ‘to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’. What is the perfect umbrella for your initiative?
What sometimes is less obvious when launching your innovation programme across borders, is the need for a constituency inside your company to provide needed support throughout different phases of the process. Still, forget about employing a huge army of innovation musketeers. That’s not going to happen.
It´s a one million (or likely more) dollars question that companies worldwide have been striving to answer: How can we successfully implement and run an idea management programme across borders? In other words, how can organisations with complex combinations of … Read More
Exago’s model applies game design techniques and covers most game elements we’ve identified quests (challenges), points, avatars, badges (opinion leader, etc.) and social interaction with the sharing of knowledge and information. It also promotes collaboration (co-creation, commenting and peer evaluation) and competition (the best ideas are chosen by the crowd) – including a system to reinforce a sense of progression and levelling up among participants.
The greatest challenge in gamifying your innovation initiatives is to construct the process so that everyone, or at least the majority of people, will feel in the flow, as we’ve seen. But how can you efficiently engage as many ‘players’ … Read More
For 2015, forget about inspirational success stories of companies that schedule and internalise innovation time – such as Google with its 20 Percent Time policy (one day each week for all employees to devote to personal innovative projects), 3M with its 15 Percent Time, Apple with its Blue Sky project and Facebook with innovation Hackathons.
When launching your innovation management effort, you must find a way to communicate that the initiative is bigger than just a simple project. We’re talking about the opportunity to define the company’s future. The opportunity to out-differentiate your competition and, more importantly, to write history together.
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