We’ve seen how open innovation is stepping in to tear down more traditional corporate walls and to give you access to new sources of possibilities: the ideas, insights, opinions and visions of clients, partners, consumers and scientific and academic communities. … Read More
As we’ve seen before, you’ll have to create audience-centric content to capture your open innovation audience. But, you should consider to locate suitable community places, as well as aligning your communication messages with your targets, places, channels and value pools. Your communication plan needs to include key timing, targets, formats and messages – to meet programme objectives.
While the idea goes back to the 60s, Henry Chesbrough, faculty director of the University of California’s Center for Open Innovation, coined the expression ‘open innovation’ in 2003. He defined it as ‘a paradigm that assumes that firms can and should use external ideas, as well as internal ideas, and internal and external paths to market, as firms look to advance their technology’.
Apple, Lego, Philips, Samsung, IBM, GSK and, most recently, Tata Steel, among many others – all have adopted open innovation initiatives to expand their organisations’ horizons. You’ll likely need to do this, too, since competitive advantages enjoy shorter lives. As … Read More
Associazione Centro ELIS, a non-profit organisation focused on preparing both young and adults for the labour market, is calling on its main stakeholders and Italian universities students to get involved in social and individual development efforts. ELIS, in association with … Read More
This is where our open innovation model draws a line to make a difference – we believe both external and internal communities should be involved in your open innovation efforts. Therefore, our model gives you easy access to new sources … Read More
Everyone understands the value and promise of open innovation in the business world – from brand awareness and customer engagement through to the search for fresh answers. But, truth be told, most programmes are failing to deliver results because their dynamics are too complex and the processes used are proving inefficient. A lack of relevance is also strongly affecting returns.