How to look beyond product innovation in medium enterprises

One of the most common myths when leading idea management in medium enterprises is that you should strongly focus efforts on product innovation, as the ultimate goal is to have the next big thing. Though the reasoning is understandable, if you want to improve your odds of success, try not to miss the bigger picture.

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Good news for medium enterprises looking to innovate

Medium enterprises face challenging barriers on the path to good innovation management: limited resources to invest, lack of incentives and of innovation infrastructure, and shortage of innovation specialists are some examples. However, if you are leading innovation efforts in such a company, there are some good news too.

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