Product and brand failures occur on an ongoing basis, to varying degrees. They are part of the process of learning and growing. Innovation management can help organisations coordinate amongst themselves to eliminate challenges and maintain a transparent, company-wide innovation system.
The process of developing a new product – whether it is a tangible, physical good or intangible, like a service, experience or belief – requires a systematic method to launch and commercialise it. NPD typically comprises 7 stages, from the initial idea through to its introduction on the market, and can be aligned with good idea management practices.
We are pleased (and proud) to announce the winners of the Exago Innovation Guru Awards 2018. Our Guru winners who truly stood out for their performances in the past year are:
With more than 15 years of experience in multinational technology and telecoms companies, such as IBM, Microsoft, Oracle and Telefonica, Gustavo Silva comes from Brazil to join Exago as a valuable addition to the Sales Team.
The pressure on businesses today is intense. To remain competitive, or even relevant, organisations must have the ability to innovate and to test, fail and succeed quicker in developing a new offering and new features. New product development can provide companies with fresh opportunities and has become increasingly crucial in the modern-day business battleground.
